I'm a product design leader with 15 years of experience across travel, ecommerce, and B2B platforms. I've built teams, founded design functions, and shipped work that moves commercial metrics at scale.
Most of my career has been at the intersection of craft, strategy, and the systems that help both compound. I care about the quality of the work as much as the outcome it drives.
Currently Principal Product Designer at loveholidays, leading design across web and app as the platform scales.
This site is built around my love of the Welsh and Japanese countryside. The quiet, the space, the feeling of time stretching out as you move through the landscape. I hope it brings a little of that while you look through some of my project work.