loveholidays
UK regulators required travel companies to show the full cost of a holiday upfront, including fees paid at the hotel on arrival. Competitors treated it as a legal task. We treated it as a trust problem. That shift in framing was the difference between a compliance fix and an overall product improvement.
The Travel Corporation
40+ brand websites with no shared infrastructure and 18-month feature delivery cycles. Built a single B2C ecommerce platform and design system capable of serving the entire portfolio without rebuilding for each brand.
Product design leader with 15 years across travel, ecommerce, and B2B. I've built teams, founded design functions, and shipped work that moves commercial metrics at scale.
I care about craft and strategy in equal measure. Good systems make both better. The quality of the work matters as much as the outcome it drives.
Currently Principal Product Designer at loveholidays, leading design across web and app, the design system, and AI-assisted prototyping.
